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Usablenet Blog

    How to Be Ready for Google's Mobile-friendly Ranking [White Paper]

    by Usablenet
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    On April 21, Google will start to rank search results based on the mobile-friendliness of the site. Are you ready for this important change?Google Mobile Friendliness Fact Sheet.jpgIn short, here's what you need to know about the new ranking approach:

    • Mobile sites must allow the GoogleBot to crawl the mobile site 
    • All pages on the site need to be mobile-friendly (I.e. Viewport is set)  
    • Websites not properly optimized for mobile will be penalized and will be reduced in the ranking of mobile search results. 

    To learn more about what Google means with mobile-friendliness, how to approach April 21st and what Usablenet can do to help you view the full 2-page white paper here: Google Mobile Friendliness Fact Sheet

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