Black Friday Outcome: Not Such a Surprise After All [Blog]
Dec 8, 2015 2:42:00 PM
The holidays are my favorite time of year. The second Halloween ends, I’m already thinking about Thanksgiving and Christmas plans. This Thanksgiving I started my day off with a ...
Dressbarn Set the Bar High: Mastering Mobile with U-Campaign [Video]
Sep 22, 2015 4:32:00 PM
It should come as no surprise that the most successful mobile sites are flourishing because they have found a winning recipe, designing with the user experience as the driving ...
Retail TouchPoints Interview [Video]
Apr 13, 2015 10:09:00 AM
Mobile has unlocked countless opportunities for brands to reach their customers in new and creative ways. At the same time, it has challenged marketers to find the budget and ...
CMO.com: Real Mobile Marketing Agility Requires Relevance [Blog]
Dec 22, 2014 1:41:00 PM
The ability to incorporate new information and deploy personalized campaigns to a consumer’s preferred device in real time is easier said than done. A platform from which to ...
CMO.com: What Resolutions Should Marketers Make For 2015 [Blog]
Dec 4, 2014 1:43:00 PM
The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger ...
Mobile Marketer: How Aeropostale and Asos are getting mobile right with millennials [Blog]
Nov 2, 2014 2:08:00 PM
Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience ...
Retail Technology: Is wearable technology the future of retail? [Blog]
Oct 6, 2014 10:08:00 AM
A mobile solutions engineering specialist examines the impact of devices like Google Glass on the retail landscape
CMO.com: What’s In Store for Beacon Marketing? [Blog]
Sep 2, 2014 1:44:00 PM
Beacons—those little devices that send signals to Bluetooth-enabled technology, such as smartphones, when a shopper is within its range—hold the potential to change the way brands ...
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