The holidays are my favorite time of year. The second Halloween ends, I’m already thinking about Thanksgiving and Christmas plans. This Thanksgiving I started my day off with a ...
It should come as no surprise that the most successful mobile sites are flourishing because they have found a winning recipe, designing with the user experience as the driving ...
Mobile has unlocked countless opportunities for brands to reach their customers in new and creative ways. At the same time, it has challenged marketers to find the budget and ...
The ability to incorporate new information and deploy personalized campaigns to a consumer’s preferred device in real time is easier said than done. A platform from which to ...
The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger ...
Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience ...
Beacons—those little devices that send signals to Bluetooth-enabled technology, such as smartphones, when a shopper is within its range—hold the potential to change the way brands ...
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