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Usablenet Blog

    Usablenet Symposium NYC 2014 - Innovate for the Mobile Mindshift [Video]

    by Usablenet
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    Vice President & Research Director of Forrester, Melissa Parrish, explains that brands wanting to succeed in the context of the mobile mindshift will need to move away from business-as-usual thinking. Melissa sheds light on how to harness the opportunity to use mobile as a source of brand differentiation.
     

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