Mobile has unlocked countless opportunities for brands to reach their customers in new and creative ways. At the same time, it has challenged marketers to find the budget and resources to publish campaigns on a variety of different channels. The advent of mobile has meant that marketers must publish more complex campaigns on a faster development timeline. With a mobile marketing tool like U-Campaign, marketing and ecommerce teams have the agility to fill gaps in their mobile messaging without needing to engage additional IT or development resources. Watch Carin van Vuuren, CMO of Usablenet, discuss these marketing challenges and how to solve them with Retail TouchPoints Editor-in-Chief Debbie Hauss.