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    Industry Bites: September 2014 [Newsletter]

    In this issue: 
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    Econsultancy: Three points to consider when developing a mobile app strategy [Blog]

    As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
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    Exceptional Apps: How to Best Optimize Your Mobile App Strategy [Infographic]

    As mobile usage continues to flourish, influencing $970 billion of in-store sales and accounting for 50% of travel bookings among millennials, it’s essential for brands to further ...
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    CMOs: The Questions You Need to Ask Yourself Before Building a Mobile App [Blog]

    Do you have an effective mobile-optimized website?
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    Internet Retailer: ADI Global's New Mobile App Sparks Online Customer Activity [Blog]

    ADI Global designed a mobile app to meet the needs of the contractors who often order parts from job sites but don’t have PCs at hand.
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    Chain Store Age: Tech Guest Viewpoint - Poor Mobile Performance Can Mean Missing Out [Blog]

    By Carin van Vuuren, Usablenet If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, ...
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    Subpar Mobile Experiences Deter Otherwise Willing Users [White Paper]

    You’re familiar with the saying: you can lead a horse to water, but you can’t make them drink. Customers are certainly ready and willing to perform important tasks on mobile, but ...
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    Usablenet to Present UX Best Practices, User Trends for Enterprise at Mobile Government Summit [Blog]

    The average consumer now spends more than 3 hours a day engaged with content on mobile, with much of this time spent within apps. Many brands have taken note and prioritized apps ...
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    Website Magazine: Follow the Mobile Leader [Blog]

    The mobile channel is redefining digital initiatives. In fact, 80 percent of marketers using mobile believe their efforts on the channel do or will provide a return on investment, ...
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