The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide, to collecting, disseminating, and acting on data. Digital transformation. The CMO's more-recognized role in the C-suite. We could go on.
This is also a time to identify bad habits to break in the upcoming year. Losing weight or quitting smoking aside, CMO.com asked for input from more than two dozen marketing professionals about the bad habits marketers need to resolve to break in 2015. Are you guilty of any of these?
Carin van Vuuren, CMO, Usablenet:
The one thing marketers must resolve in 2015 is to think about how to evolve their customer experience across digital touch points, shifting their attention to mobile in particular. The rise of new technologies like microlocation and mobile payments, along with the promise of wearables and ever-more-personalized experiences, will continue to drive the shift to mobile. Marketers must respond to the sea change that is mobile and get ahead of how consumers prefer to connect in 2015.
Read the whole article and all the resolutions on CMO.com