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    Black Friday Outcome: Not Such a Surprise After All [Blog]

    The holidays are my favorite time of year.  The second Halloween ends, I’m already thinking about Thanksgiving and Christmas plans.  This Thanksgiving I started my day off with a ...
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    Dressbarn Set the Bar High: Mastering Mobile with U-Campaign [Video]

    It should come as no surprise that the most successful mobile sites are flourishing because they have found a winning recipe, designing with the user experience as the driving ...
    Read More Real Mobile Marketing Agility Requires Relevance [Blog]

    The ability to incorporate new information and deploy personalized campaigns to a consumer’s preferred device in real time is easier said than done. A platform from which to ...
    Read More What Resolutions Should Marketers Make For 2015 [Blog]

    The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger ...
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    MediaPost: The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility [Blog]

    At this point, no one can deny the game-changing effect of mobile on marketing efforts. With ever-increasing adoption of smartphones and tablets across all demographics, we’ve ...
    Read More The Biggest Mistakes Marketers Are Making [Blog]

    The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right.
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    Spotlight on U-Campaign for Mobile Marketing Flexibility [Blog]

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