UsableNet Blog

Jeff Adams, Vice President - Accessibility Operations at UsableNet

Jeff Adams, Vice President - Accessibility Operations at UsableNet
Jeff advises companies worldwide on best practices in website accessibility and integrating accessibility into their processes. He has been with UsableNet for 15 years and not only consults with UsableNet clients but also leads the development of the company’s educational programs. Jeff holds the International Association of Accessibility Professionals’ (IAAP) Certified Professional in Accessibility Core Competencies (CPACC) credential. He also participates in several W3C groups, including the Accessible Platform Architectures (APA) Working Group, APA’s Maturity Model Task Force, and the Web & AI Interest Group. In addition, Jeff is a creative entrepreneur and co-wrote the book Content for Everyone: A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content.

Recent Posts

tech image that says AI

A Perfect Accessibility Scan Score Isn’t the Goal for an E-commerce Site: AI Makes That Easy to Forget

Sep 24, 2026
Here’s a common accessibility scenario for a team working on an e-commerce site:

Web Accessibility, Accessibility Testing, AI

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Blue toned image of computer hardware and AI on microchip representing generative ai and accessibility

AI and Accessibility for Ecommerce: What the Tools Really Do and What they Don't

Aug 5, 2026
Artificial Intelligence (AI) can build a retail storefront in an afternoon. It can generate product pages, create a checkout flow, and connect it to your backend processors. It ...

Web Accessibility, AI

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hands of a development team on a tablet discussing accessibility examples

Why is Digital Accessibility Necessary: Using Examples to Drive Change

Oct 12, 2023
In my previous posts, I've discussed how to begin building a foundation for digital accessibility within your company culture. But, why is digital accessibility necessary? That’s ...

Web Accessibility, Accessibility-First Culture

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Continuing the Journey: 3 Tips for Evolving an Accessibility-First Culture 

Oct 4, 2023
This article series began with the idea that anyone can promote accessibility and foster an accessibility-first culture in their organization. As the series concludes, it’s ...

Web Accessibility, Accessibility-First Culture

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Business woman looking at the camera

Grow your Audience: The Business Imperative of Web Accessibility

Sep 6, 2023
Editor's Note: This blog was updated in August 2024. Let's explore the powerful benefits your business can gain by creating a sustainable accessibility program. These insights ...

Web Accessibility, Accessibility-First Culture, Accessibility for Marketing Teams

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diverse web development team working in office on digital user accessibility

Digital Accessibility Standards: 6 Common Myths

Aug 2, 2023
As we continue promoting accessibility knowledge to create more advocates and champions, re-educating those who have come across incorrect or misleading information must be a ...

Web Accessibility, Accessibility-First Culture

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team of web accessibility experts testing for usability discussing user experiences and optimizing for inclusion

Why We Need Meaningful Conversations to Create Web Accessibility Experts & Empower Advocates

Jun 7, 2023
In last month's post, I offered you some suggestions for starting a conversation that helps establish an accessibility-first mindset in the organization where you work. With this ...

Web Accessibility, Accessibility-First Culture

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Young professionals having a conversation about what digital accessibility is and how to make their website more accessible

How to Build a Digital Accessibility-First Company Culture

May 3, 2023
The internet has a problem. Lack of digital accessibility.

Web Accessibility, Accessibility-First Culture

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