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    Online Retail Shopping: Frustrations With Accessibility [Video]

    by UsableNet
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     Could you imagine trying to navigate your company's website without the use of a mouse but only using a keyboard with arrows? How about closing your eyes and then trying to imagine what a picture or image is with only the image description being read aloud to you? These are only some of the frustrations that millions of consumers living with disabilities are subject to every day. 

    Watch the video below to learn more about perspectives from real users living with disability and the pointers they share to help companies improve web accessibility and overall usability of their digital channels.

     

     

    But why does this matter?

    Retailers are among the majority of companies that have been targeted for a lack of web accessibility. Although access to information should be made available to every user, there are companies that lack basic web accessibility features for the thousands of their customers who are reliant on reader technologies and suffer from blindness or low vision. Ultimately, what may seem like a non-issue to most users can cause the biggest obstacles to those who utilize these technologies in order to access products and services and deals like everyone else. 

    Web Accessibility

    UsableNet

    UsableNet

    Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare.

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