On April 21, Google will start to rank search results based on the mobile-friendliness of the site. Are you ready for this important change?In short, here's what you need to know about the new ranking approach:
- Mobile sites must allow the GoogleBot to crawl the mobile site
- All pages on the site need to be mobile-friendly (I.e. Viewport is set)
- Websites not properly optimized for mobile will be penalized and will be reduced in the ranking of mobile search results.
To learn more about what Google means with mobile-friendliness, how to approach April 21st and what Usablenet can do to help you view the full 2-page white paper here: Google Mobile Friendliness Fact Sheet