--- title: State of Mobile in 2015 [Infographic] description: Read about the prominent role that mobile is playing in our daily life, and learn why brands should embrace mobile in their strategies. image: https://blog.usablenet.com/hubfs/44.jpg --- - [skip to menu](https://blog.usablenet.com/a-look-at-the-state-of-mobile-in-2015#nav) - [skip to content](https://blog.usablenet.com/a-look-at-the-state-of-mobile-in-2015#main-content) - [skip to footer](https://blog.usablenet.com/a-look-at-the-state-of-mobile-in-2015#footer) Test the accessibility of your website for free! Try UsableNet AQA. 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[Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) - Who We Serve ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/compliance-europe) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) # State of Mobile in 2015 \[Infographic\] **By** [UsableNet](https://blog.usablenet.com/author/usablenet-1) on Nov 10, 2015 **Topics:** [Mobile Web](https://blog.usablenet.com/topic/mobile-web), [Mobile Apps](https://blog.usablenet.com/topic/mobile-apps) 0 Comments - - - ![44.jpg](https://blog.usablenet.com/hubfs/44.jpg)   With mobile adoption growing and mobile sales making up larger portions of retail revenue year-over-year, it is clear that mobile is disrupting how users behave in personal and transactional settings. The vast majority of consumers today own a smartphone and carry it at all times, relying on their mobile devices for everything from personal entertainment to online shopping. Usablenet’s newest infographic, “The State of Mobile in 2015,” highlights the behaviors and trends present among today’s mobile users. Between 2013 and 2016, the predicted global growth rate for mobile commerce is expected to reach 42 percent, outpacing e-commerce’s equivalent growth rate by a ratio of 3:1. Recently, growth in mobile purchases in the U.S. has been primarily driven by young consumers. In fact 59% of smartphone shoppers between the ages of 18 and 34 shop on mobile. Overall, 31% of consumers in the U.S. [use mobile devices to complete purchases](http://www.pymnts.com/in-depth/2015/global-m-commerce-set-to-leave-e-commerce-in-the-dust/#.VPS_hy5BnIq), compared to 40% in the UK [(Marketing Week)](http://www.marketingweek.com/2015/02/24/mobile-commerce-hits-40-of-uk-online-sales/). In order to continue along a promising growth trajectory, it is crucial to have a clear understanding of mobile user behaviors and tap into their mobile expectations.   Mobile’s largest obstacles today include users’ security concerns as well as a lack of enough useful content offered on mobile as compared to desktop devices. According to Marketwatch, “the biggest barrier to faster mobile commerce growth is that consumers don’t yet perceive the advantages over shopping on devices with larger screens.” However, as the scope of mobile grows and larger screen sizes become the norm, brands will be able to leverage additional screen space to target consumers using more tailored content. Mobile commerce may also see a bump in growth as security improvements are made and users become less hesitant to purchase on mobile. Looking at current trends and looking ahead, the user will be the key to mobile success. For a great synopsis of the current state of mobile, [download our infographic.](https://blog.usablenet.com/hubfs/Whitepapers/Usablenet_Infographic_State_of_Mobile_2015_Final.pdf) ![UsableNet](https://blog.usablenet.com/hubfs/UsableNet%20Logo%20150%20x%20150.png) ### [UsableNet](https://blog.usablenet.com/author/usablenet-1) Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare. - - - - ### Related posts ![Mobile Ticketing Accessibility: Buying Haunted House Tickets with a Screen Reader](https://blog.usablenet.com/hubfs/Imported_Blog_Media/Screen%20Shot%202020-04-24%20at%204_54_10%20PM.png) [Mobile Ticketing Accessibility: Buying Haunted House Tickets with a Screen Reader](https://blog.usablenet.com/mobile-ticketing-accessibility-buying-haunted-house-tickets-with-a-screen-reader) Oct 23, 2025 ![Restaurant App Accessibility: A Screen Reader Experience When Menus Won’t Scroll](https://blog.usablenet.com/hubfs/Pretty%20waitresses%20working%20with%20a%20smile%20at%20the%20coffee%20shop.jpeg) [Restaurant App Accessibility: A Screen Reader Experience When Menus Won’t Scroll](https://blog.usablenet.com/restaurant-app-accessibility-a-screen-reader-experience-when-menus-wont-scroll) Oct 9, 2025 ![Mobile App Accessibility Guidelines: Best Practices for EAA Compliance](https://blog.usablenet.com/hubfs/Photo-122.jpg) [Mobile App Accessibility Guidelines: Best Practices for EAA Compliance](https://blog.usablenet.com/mobile-app-accessibility-guidelines) Aug 13, 2025 ![Mobile App Accessibility: The 6-Step Checklist](https://blog.usablenet.com/hubfs/shutterstock_1284650413.webp) [Mobile App Accessibility: The 6-Step Checklist](https://blog.usablenet.com/mobile-app-accessibility-techniques-for-inclusive-design-part-1) Apr 22, 2024 ### Sign Up for the UsableNet Blog ### Recent Posts ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Check-in, Messaging, and In-Stay Barriers for Blind Guests](https://blog.usablenet.com/hotel-website-accessibility-check-in-and-in-stay-barriers-for-blind-guests) Jul 15, 2026 ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Browsing Room Options](https://blog.usablenet.com/hotel-website-accessibility-browsing-room-options) Jul 14, 2026 ![feature image](https://blog.usablenet.com/hubfs/Registration%20-%20Midyear%20Report.png) [Inside the 2026 Midyear Numbers: The ADA continues to be the ONLY true enforcement around](https://blog.usablenet.com/inside-the-2026-midyear-numbers-where-digital-accessibility-litigation-is-going) Jul 8, 2026 ### Posts by Topic - [Web Accessibility (311)](https://blog.usablenet.com/topic/web-accessibility) - [User Experience (113)](https://blog.usablenet.com/topic/user-experience) - [ADA Lawsuits (45)](https://blog.usablenet.com/topic/ada-lawsuits) - [ADA Website Compliance (38)](https://blog.usablenet.com/topic/ada-website-compliance) - [European Accessibility Act (34)](https://blog.usablenet.com/topic/european-accessibility-act) - [Mobile Web (30)](https://blog.usablenet.com/topic/mobile-web) - [Mobile Apps (27)](https://blog.usablenet.com/topic/mobile-apps) - [Retail (27)](https://blog.usablenet.com/topic/retail) ![](https://blog.usablenet.com/hubfs/Consultation%20Icon.svg) Need to improve digital usability, accessibility or performance? 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