--- title: "Exceptional Apps: How to Best Optimize Your Mobile App Strategy [Infographic]" description: With half of mobile users turning to apps for purchase decisions, it's critical that your app experience caters to your customer. Read more. image: https://blog.usablenet.com/hubfs/apps.gif --- - [skip to menu](https://blog.usablenet.com/exceptional-apps-how-to-best-optimize-your-mobile-app-strategy#nav) - [skip to content](https://blog.usablenet.com/exceptional-apps-how-to-best-optimize-your-mobile-app-strategy#main-content) - [skip to footer](https://blog.usablenet.com/exceptional-apps-how-to-best-optimize-your-mobile-app-strategy#footer) Test the accessibility of your website for free! Try UsableNet AQA. 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Complementary to the mobile web, apps allow brands to further augment their customer experience and provide customers with a more personal means of booking, discovery, the ability to transact, and more. In fact, 18% of the top 500 retailers in the UK and over 50% in the US offer customers a transactional app. With half of mobile users turning to apps to make purchasing decisions, brands must take the time to study consumer needs and create app experiences that directly cater to customer needs. But before launching your next big app, there are some key points to keep in mind. **Align with business objectives and customer needs**: Carefully analyze the mobile journeys of your customers, determine which actions are most frequently performed, and strategize ways to best streamline the user experience. Also keep in mind what draws shoppers to apps in the first place -- 24% of mobile users would reuse an app if it offered exclusive or bonus content. With that in mind, pinpoint opportunities to reward both new and returning customers, tailoring content and personalizing offerings based on their purchasing history. Read more about designing an optimal mobile app strategy in our free eBook: [Guide to Mobile Apps](https://blog.usablenet.com/hubfs/Guide%20to%20Mobile%20Apps.pdf) **Ensure quality execution**: With a third of app users uninstalling apps due to lost interest, it is imperative to leverage native app functionalities that add direct value to consumers -- rather than shoehorning in use of the camera in a way that doesn’t make sense for the customer. When devising app strategy, you must consider the unique capabilities apps can offer and how each addition will elevate the user experience. Need motivation? 54% of millennials worldwide say that a poor mobile experience would make it less likely for them to use a business’ other products. **Keep long-term value top of mind:** Loyal app users generate an additional 25% more in in-app purchases. However, of users who make an in-app purchase, 44% do not do so until they have interacted with an app at least 10 times. This speaks to the need to focus on user retention as much as acquisition; in order to delight loyal customers over extending periods of time, brands should embrace native app functionality while remaining tuned into specific consumer needs. After all, an app’s true measure of success is how the consumer feels when engaging with that experience. Read our Mobile Apps - What You Need to Know infographic here: [Mobile Apps Infographic](https://blog.usablenet.com/hubfs/Whitepapers/Mobile%20Apps%20Infographic.pdf) ![UsableNet](https://blog.usablenet.com/hubfs/UsableNet%20Logo%20150%20x%20150.png) ### [UsableNet](https://blog.usablenet.com/author/usablenet-1) Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare. - - - - ### Related posts ![Mobile Ticketing Accessibility: Buying Haunted House Tickets with a Screen Reader](https://blog.usablenet.com/hubfs/Imported_Blog_Media/Screen%20Shot%202020-04-24%20at%204_54_10%20PM.png) [Mobile Ticketing Accessibility: Buying Haunted House Tickets with a Screen Reader](https://blog.usablenet.com/mobile-ticketing-accessibility-buying-haunted-house-tickets-with-a-screen-reader) Oct 23, 2025 ![Restaurant App Accessibility: A Screen Reader Experience When Menus Won’t Scroll](https://blog.usablenet.com/hubfs/Pretty%20waitresses%20working%20with%20a%20smile%20at%20the%20coffee%20shop.jpeg) [Restaurant App Accessibility: A Screen Reader Experience When Menus Won’t Scroll](https://blog.usablenet.com/restaurant-app-accessibility-a-screen-reader-experience-when-menus-wont-scroll) Oct 9, 2025 ![Mobile App Accessibility Guidelines: Best Practices for EAA Compliance](https://blog.usablenet.com/hubfs/Photo-122.jpg) [Mobile App Accessibility Guidelines: Best Practices for EAA Compliance](https://blog.usablenet.com/mobile-app-accessibility-guidelines) Aug 13, 2025 ![Mobile App Accessibility: The 6-Step Checklist](https://blog.usablenet.com/hubfs/shutterstock_1284650413.webp) [Mobile App Accessibility: The 6-Step Checklist](https://blog.usablenet.com/mobile-app-accessibility-techniques-for-inclusive-design-part-1) Apr 22, 2024 ### Sign Up for the UsableNet Blog ### Recent Posts ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Check-in, Messaging, and In-Stay Barriers for Blind Guests](https://blog.usablenet.com/hotel-website-accessibility-check-in-and-in-stay-barriers-for-blind-guests) Jul 15, 2026 ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Browsing Room Options](https://blog.usablenet.com/hotel-website-accessibility-browsing-room-options) Jul 14, 2026 ![feature image](https://blog.usablenet.com/hubfs/Registration%20-%20Midyear%20Report.png) [Inside the 2026 Midyear Numbers: The ADA continues to be the ONLY true enforcement around](https://blog.usablenet.com/inside-the-2026-midyear-numbers-where-digital-accessibility-litigation-is-going) Jul 8, 2026 ### Posts by Topic - [Web Accessibility (311)](https://blog.usablenet.com/topic/web-accessibility) - [User Experience (113)](https://blog.usablenet.com/topic/user-experience) - [ADA Lawsuits (45)](https://blog.usablenet.com/topic/ada-lawsuits) - [ADA Website Compliance (38)](https://blog.usablenet.com/topic/ada-website-compliance) - [European Accessibility Act (34)](https://blog.usablenet.com/topic/european-accessibility-act) - [Mobile Web (30)](https://blog.usablenet.com/topic/mobile-web) - [Mobile Apps (27)](https://blog.usablenet.com/topic/mobile-apps) - [Retail (27)](https://blog.usablenet.com/topic/retail) ![](https://blog.usablenet.com/hubfs/Consultation%20Icon.svg) Need to improve digital usability, accessibility or performance? 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