--- title: "Econsultancy: Three points to consider when developing a mobile app strategy [Blog]" description: Determining if your brand needs an app and uncovering its potential are vital steps in building out a winning mobile strategy. Here are some insights. image: https://assets.econsultancy.com/images/0006/3089/apps_iphone.jpg --- - [skip to menu](https://blog.usablenet.com/three-points-to-consider-when-developing-a-mobile-app-strategy#nav) - [skip to content](https://blog.usablenet.com/three-points-to-consider-when-developing-a-mobile-app-strategy#main-content) - [skip to footer](https://blog.usablenet.com/three-points-to-consider-when-developing-a-mobile-app-strategy#footer) Test the accessibility of your website for free! Try UsableNet AQA. [Test now!](https://usablenet.com/automated-accessibility-testing-tool) Close [![UsableNet home](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/logo.png?width=429&height=62&name=logo.png)](https://usablenet.com/) - [Solutions](https://usablenet.com) ## Solutions [UsableNet Assistive](https://usablenet.com/technology/assistive-technology-services) A managed service combining experts, technology and legal support to make your website accessible [UsableNet AQA](https://usablenet.com/technology/aqa) Accessibility management and testing software for designers, developers, and testers [Accessibility Audits & Support Services](https://usablenet.com/services) Expert guidance and training to empower your team to create accessible digital experiences Explore which of our digital accessibility solutions is right for you [Watch a Demo](https://info.usablenet.com/choose-a-demo?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1737658630173.1737669055746.199&__hssc=181257784.7.1737669055746&__hsfp=3011104808) - [Resources](https://usablenet.com/resources) ## Resources - [E-books & Guides](https://usablenet.com/resources?contentType=E-books%20and%20Guides) - [Case Studies](https://usablenet.com/resources?contentType=Case%20Studies) - [Reports](https://usablenet.com/resources?contentType=Reports) - [Webinars](https://usablenet.com/resources?contentType=Webinars) - [Tools](https://usablenet.com/resources?contentType=Tools) - [All Resources](https://usablenet.com/resources) ## Essential Resources ![](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/resources-1.png?width=100&height=100&name=resources-1.png) [ADA accessibility lawsuit tracker](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker) ![](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/resources-2.png?width=100&height=100&name=resources-2.png) [Checklist: how to achieve and maintain digital accessibility](https://info.usablenet.com/digital-website-accessibility-checklist) ![](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/resources-3.png?width=100&height=100&name=resources-3.png) [Which remediation approach is right for me?](https://info.usablenet.com/website-accessibility-remediation-quiz) ![](https://blog.usablenet.com/hs-fs/hubfs/ADA%20Primer.png?width=100&height=100&name=ADA%20Primer.png) [A Primer on ADA and Digital Accessibility](https://info.usablenet.com/a-primer-on-ada-and-digital-accessibility) The EAA is in Effect — Is Your Website Compliant? [Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance) - [Who We Serve](https://usablenet.com/strategic-relationships) ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/e-commerce-accessibility-solutions) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/eaa-en-301-549-compliance) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) Close Open Menu - Solutions ## Solutions [UsableNet Assistive](https://usablenet.com/technology/assistive-technology-services) A managed service combining experts, technology and legal support to make your website accessible [UsableNet AQA](https://usablenet.com/technology/aqa) Accessibility management and testing software for designers, developers, and testers [Accessibility Audits & Support Services](https://usablenet.com/services) Expert guidance and training to empower your team to create accessible digital experiences Which accessibility remediation approach is right for me? [Take our Quiz](https://info.usablenet.com/website-accessibility-remediation-quiz) - Resources ## Resources [E-books & Guides](https://usablenet.com/resources?contentType=E-books%20and%20Guides) [Case Studies](https://usablenet.com/resources?contentType=Case%20Studies) [Reports](https://usablenet.com/resources?contentType=Reports) [Webinars](https://usablenet.com/resources?contentType=Webinars) [Tools](https://usablenet.com/resources?contentType=Tools) [All Resources](https://usablenet.com/resources) ## Essential Resources [ADA accessibility lawsuit tracker](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) [Checklist: how to achieve and maintain digital accessibility](https://info.usablenet.com/digital-website-accessibility-checklist?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) [Which remediation approach is right for me?](https://info.usablenet.com/website-accessibility-remediation-quiz?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) [A Primer on ADA and Digital Accessibility](https://info.usablenet.com/a-primer-on-ada-and-digital-accessibility?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) The EAA is in Effect — Is Your Website Compliant? [Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) - Who We Serve ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/compliance-europe) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) # Econsultancy: Three points to consider when developing a mobile app strategy \[Blog\] **By** [UsableNet](https://blog.usablenet.com/author/usablenet-1) on Aug 20, 2015 **Topics:** [Mobile Apps](https://blog.usablenet.com/topic/mobile-apps) 0 Comments - - - ![Econsultancy: Three points to consider when developing a mobile app strategy \[Blog\]](https://assets.econsultancy.com/images/0006/3089/apps_iphone.jpg) As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy. Apps have quickly become a source of information, utility and point of contact between users and brands. In fact, according to Flurry, a staggering 86% of all time spent on mobile devices is now happening within apps, with users converting at a 21% higher rate than in-store. Brands that are not considering an app are avoiding an essential question that should be answered when planning a mobile strategy. Every brand’s mobile strategy must be designed to meet the unique needs and challenges of its business, brand identity and customer preferences. Determining whether your brand needs an app and uncovering its potential are vital steps in building out a winning mobile strategy. Here are some things to keep in mind... **Mobile app vs. mobile web** Before investing in an app, consider the benefits, possible disadvantages, required resources and associated costs. Unless you have a clear strategy, target audience and distinct use case in mind, pursuing a mobile app may not make sense. For instance, if you’re satisfied with the level of engagement on and repeat visits to your mobile site, or if you don’t have the budget to experiment with an app, you should focus on further optimizing the mobile web experience. Like apps, the mobile web has its advantages and is especially crucial for audiences just discovering your site. According to Usablenet's study, 67% of mobile users are more likely to make a purchase via website than app. Mobile apps, on the other hand, allow for [deeper interaction with consumers](https://econsultancy.com/blog/66444-how-consumers-behave-on-ecommerce-apps). Personalized content in an app is powerful, whereas mobile web often seems less specific or aimed toward a larger audience. Before coming to a final decision, however, you should first evaluate the use case and value of native device functionality to determine which strategy is best aligned with both your business and users’ needs. ![Smartphone](https://assets.econsultancy.com/images/0006/3089/apps_iphone.jpg "Smartphone") **Balancing efficiency with customer experience** When deciding to build an app, pay close attention to the tasks customers perform at the highest frequency. Is there room to simplify these processes and streamline the brand experience? This evaluation will help determine where an app can add value to the customer journey and why they’ll be encouraged to download the app. That said, you must also pay special mind to the interplay between apps and web. The last thing that you want is for your mobile experiences to cannibalize each other. Next, consider which native capabilities best support use cases that can differentiate the experience. It is imperative to gauge the value of third party integrations and APIs that make apps more useful and transform the mobile experience. Repeat use is central to an app’s long-term success. Of users who make an in-app purchase, 44% do not do so until they have interacted with an app at least 10 times. Similarly, users who interact with an app multiple times before making a purchase also make 25% more in-app purchases during their consumer lifetime. For high-frequency engagement, apps must remain current and content must be refreshed, requiring a long-term commitment to innovation and marketing investment. Nothing in the mobile world exists in a vacuum, just as apps require regular updates, efforts to promote your app must continue on a sustained basis to bring the most value to both brand and consumer.  ![Popular Mobile Apps](https://assets.econsultancy.com/images/0005/8317/apps.png "Popular Mobile Apps") **Ensuring (sustained) quality execution** Once a comprehensive strategy is in order, brands should ensure apps will be executed in an efficient manner. Examine the resources you’ll need when building an app and prioritize them internally. Primarily, it is important to ensure your development team has deep user experience capabilities, the ability to deliver high-performing apps within a specific timeframe and budget and technical skill to integrate the app with an existing platform, channel or API. The team should also have the flexibility to provide ongoing support after the app’s launch, including updates to and refreshes of the user experience.  Once an app is complete, pay close attention to users’ reactions by evaluating ratings and downloads in the app store. Further engage in frequent UX audits to gauge which functionalities can be improved and which features or aspects of the experience best drive repeat visits. Ultimately, the measure of an app’s success comes from the combination of engagement and transactions. By keeping end goals in mind and conferring with user preference, you just may find your app at the top of the charts. Read the piece on [Econsultancy](https://econsultancy.com/blog/66837-three-points-to-consider-when-developing-a-mobile-app-strategy/) ![UsableNet](https://blog.usablenet.com/hubfs/UsableNet%20Logo%20150%20x%20150.png) ### [UsableNet](https://blog.usablenet.com/author/usablenet-1) Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare. - - - - ### Related posts ![Mobile Ticketing Accessibility: Buying Haunted House Tickets with a Screen Reader](https://blog.usablenet.com/hubfs/Imported_Blog_Media/Screen%20Shot%202020-04-24%20at%204_54_10%20PM.png) [Mobile Ticketing Accessibility: Buying Haunted House Tickets with a Screen Reader](https://blog.usablenet.com/mobile-ticketing-accessibility-buying-haunted-house-tickets-with-a-screen-reader) Oct 23, 2025 ![Restaurant App Accessibility: A Screen Reader Experience When Menus Won’t Scroll](https://blog.usablenet.com/hubfs/Pretty%20waitresses%20working%20with%20a%20smile%20at%20the%20coffee%20shop.jpeg) [Restaurant App Accessibility: A Screen Reader Experience When Menus Won’t Scroll](https://blog.usablenet.com/restaurant-app-accessibility-a-screen-reader-experience-when-menus-wont-scroll) Oct 9, 2025 ![Mobile App Accessibility Guidelines: Best Practices for EAA Compliance](https://blog.usablenet.com/hubfs/Photo-122.jpg) [Mobile App Accessibility Guidelines: Best Practices for EAA Compliance](https://blog.usablenet.com/mobile-app-accessibility-guidelines) Aug 13, 2025 ![Mobile App Accessibility: The 6-Step Checklist](https://blog.usablenet.com/hubfs/shutterstock_1284650413.webp) [Mobile App Accessibility: The 6-Step Checklist](https://blog.usablenet.com/mobile-app-accessibility-techniques-for-inclusive-design-part-1) Apr 22, 2024 ### Sign Up for the UsableNet Blog ### Recent Posts ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Check-in, Messaging, and In-Stay Barriers for Blind Guests](https://blog.usablenet.com/hotel-website-accessibility-check-in-and-in-stay-barriers-for-blind-guests) Jul 15, 2026 ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Browsing Room Options](https://blog.usablenet.com/hotel-website-accessibility-browsing-room-options) Jul 14, 2026 ![feature image](https://blog.usablenet.com/hubfs/Registration%20-%20Midyear%20Report.png) [Inside the 2026 Midyear Numbers: The ADA continues to be the ONLY true enforcement around](https://blog.usablenet.com/inside-the-2026-midyear-numbers-where-digital-accessibility-litigation-is-going) Jul 8, 2026 ### Posts by Topic - [Web Accessibility (311)](https://blog.usablenet.com/topic/web-accessibility) - [User Experience (113)](https://blog.usablenet.com/topic/user-experience) - [ADA Lawsuits (45)](https://blog.usablenet.com/topic/ada-lawsuits) - [ADA Website Compliance (38)](https://blog.usablenet.com/topic/ada-website-compliance) - [European Accessibility Act (34)](https://blog.usablenet.com/topic/european-accessibility-act) - [Mobile Web (30)](https://blog.usablenet.com/topic/mobile-web) - [Mobile Apps (27)](https://blog.usablenet.com/topic/mobile-apps) - [Retail (27)](https://blog.usablenet.com/topic/retail) ![](https://blog.usablenet.com/hubfs/Consultation%20Icon.svg) Need to improve digital usability, accessibility or performance? We can help. [Partner with us. Get in touch..](https://usablenet.com/getintouch?hsCtaTracking=34f54ed4-8696-43c9-b740-a3982b4b5d91%7Cf4246c48-bf25-487f-9058-34abb838058e) ## Page Footer ### Have a question? **Contact Us** [Book a Consultation](https://calendly.com/usablenet-accessibility/introduction?month=2025-02) [Watch a Demo](https://info.usablenet.com/choose-a-demo) ### Solutions - [UsableNet Assistive](https://usablenet.com/technology/assistive-technology-services) - [UsableNet AQA](https://usablenet.com/technology/aqa) - [Accessibility Audit & Support Services](https://usablenet.com/services) - [Pricing and Plans](https://usablenet.com/pricing) ### Resource Library - [Blog](https://blog.usablenet.com/) - [E-Books](https://usablenet.com/resources?contentType=E-books%20and%20Guides) - [Case Studies](https://usablenet.com/resources?contentType=Case%20Studies) - [Reports](https://usablenet.com/resources?contentType=Reports) - [Test your website for accessibility](https://usablenet.com/automated-accessibility-testing-tool) - [ADA Monthly Lawsuit Tracker](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker) - [Webinars](https://usablenet.com/resources?contentType=Webinars) - [All Resources](https://usablenet.com/resources?all=true) ### Who We Serve - [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) - [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) - [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) - [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) - [Healthcare](https://info.usablenet.com/industries-healthcare) - [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) ### Compliance - [European Accessibility Laws](https://info.usablenet.com/compliance-europe) - [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) ### Company - [About Us](https://usablenet.com/about-us) - [LLM Resources](https://usablenet.com/for-ai-assistants) [Accessibility Support](https://blog.usablenet.com/support)| [Privacy Policy](https://blog.usablenet.com/privacy)| [Accessibility Statement](https://blog.usablenet.com/accessibility-statement)| [Diversity and Inclusion Statement](https://blog.usablenet.com/diversity-and-inclusion)| Accessibility Status | [Technology Patents](https://blog.usablenet.com/technology/patent) ## **Sign Up** for the **UsableNet Blog** Join our mailing list to receive email notifications when we publish a new blog, infographic, whitepaper or newsletter. Stay up-to-date on our insights, the latest tech news and digital trends. ![International Association of Accessibility Professionals logo](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/IAAP-logo.png?width=150&height=81&name=IAAP-logo.png) © 2026 UsableNet Inc. ![International Association of Accessibility Professionals logo](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/IAAP-logo.png?width=150&height=81&name=IAAP-logo.png) © 2026 UsableNet Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "UsableNet", "url" : "https://blog.usablenet.com/author/usablenet-1" }, "datePublished" : "2015-08-20T16:51:00.000Z", "headline" : "Econsultancy: Three points to consider when developing a mobile app strategy [Blog]", "image" : [ "https://assets.econsultancy.com/images/0006/3089/apps_iphone.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.usablenet.com/three-points-to-consider-when-developing-a-mobile-app-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.usablenet.com/hubfs/UsableNet%20Logo_Black.png" }, "name" : "UsableNet Inc." } } ```