--- title: For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience [Blog] description: As consumers increasingly turn to smartphones, service providers are expected to offer users seamless mobile experiences with quick access to information. image: https://blog.usablenet.com/hubfs/blog-banner_mobify-generic_36.jpg --- - [skip to menu](https://blog.usablenet.com/for-utilities-low-effort-high-value-techniques-are-key-to-the-mobile-experience#nav) - [skip to content](https://blog.usablenet.com/for-utilities-low-effort-high-value-techniques-are-key-to-the-mobile-experience#main-content) - [skip to footer](https://blog.usablenet.com/for-utilities-low-effort-high-value-techniques-are-key-to-the-mobile-experience#footer) Test the accessibility of your website for free! Try UsableNet AQA. 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[Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) - Who We Serve ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/compliance-europe) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) # For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience \[Blog\] **By** [UsableNet](https://blog.usablenet.com/author/usablenet-1) on Sep 17, 2014 **Topics:** [Mobile Web](https://blog.usablenet.com/topic/mobile-web) 0 Comments - - - ![For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience \[Blog\]](https://blog.usablenet.com/hubfs/blog-banner_mobify-generic_36.jpg) As consumers increasingly turn to smartphones as their preferred medium for interaction, service providers are expected to offer users seamless mobile experiences with quick access to information and account services. While revamping a mobile presence seems like a tall order, there are many low effort ways utilities can enhance user experiences, encouraging repeat visits and higher power scores. Here are a few easy ways to implement strategies any utility company can take advantage of. To revamp their mobile presence, it’s essential for utilities to first identify target users and define their ideal experiences. Creating resources designed with the consumer in mind allows utility companies to power enriching experiences that play upon the needs of their audiences. By identifying these preferences, providers can create a roadmap that outlines the technologies and strategies required to reach those mobile goals. From a B2C standpoint, creating and paying special mind to a mobile-specific storm center is way to enhance your mobile experience while catering to an audience in their time of need. When storms strike and the power goes out, consumers lose access to their desktops and the information stored there. Since a small percentage of tablets possess 3G and 4G capabilities, consumers must rely on their phones to access their accounts and reach pivotal points of information. Storm centers should consider consumer location and implement social experiences to provide comprehensive, user-friendly experiences for subscribers. These tactics will demonstrate a readiness to aid consumers in situations where mobile becomes a lifeline, heightening brand loyalty and overall customer satisfaction. Utility providers should also understand their spectrum of users and the different potential use cases of their mobile presence. The way one will interact with their utility will be very different when they’re sitting at home and perusing information versus when they’re walking to work and need to pay their bill. Finally, it’s important to ensure all facets of a brand’s presence are performing up to par. Often, utility providers look to incorporate third party sites and services into a mobile experience. Whether a provider is running a Facebook campaign or purchasing a mobile ad on Pandora, it’s important to ensure each of these pieces of mobile content integrate in the right way and provide exemplary experiences. It’s one thing to be talking about how great these opportunities are, but since most of that content is being consumed via mobile, tune into what works, what falls short and how to overcome those setbacks. By considering small scenarios within your mobile presence and identifying ways to create more seamless experiences, brands can amp up their mobile site, create positive user experiences and ultimately drive greater loyalty. ![UsableNet](https://blog.usablenet.com/hubfs/UsableNet%20Logo%20150%20x%20150.png) ### [UsableNet](https://blog.usablenet.com/author/usablenet-1) Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare. - - - - ### Related posts ![The First 2019 Mobile App ADA Claim is likely to be the first of many](https://blog.usablenet.com/hubfs/Does%20Your%20Website%20Represent%20Your%20Inclusive%20Brand.jpg) [The First 2019 Mobile App ADA Claim is likely to be the first of many](https://blog.usablenet.com/the-first-2019-mobile-app-ada-claim-is-likely-to-be-the-first-of-many) Apr 5, 2019 ![The Mobile Playbook (US) \[White Paper\]](https://blog.usablenet.com/hubfs/21.png) [The Mobile Playbook (US) \[White Paper\]](https://blog.usablenet.com/the-mobile-playbook-a-definitive-guide-to-getting-mobile-right-white-paper) May 18, 2016 ![State of Mobile in 2015 \[Infographic\]](https://blog.usablenet.com/hubfs/44.jpg) [State of Mobile in 2015 \[Infographic\]](https://blog.usablenet.com/a-look-at-the-state-of-mobile-in-2015) Nov 10, 2015 ![Boost Customer Engagement: How Dressbarn Took Control of Mobile \[Video\]](https://blog.usablenet.com/hubfs/itemeditorimage_56b8aa161e151.png) [Boost Customer Engagement: How Dressbarn Took Control of Mobile \[Video\]](https://blog.usablenet.com/boost-customer-engagement-how-dressbarn-took-control-of-mobile) Sep 18, 2015 ### Sign Up for the UsableNet Blog ### Recent Posts ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Check-in, Messaging, and In-Stay Barriers for Blind Guests](https://blog.usablenet.com/hotel-website-accessibility-check-in-and-in-stay-barriers-for-blind-guests) Jul 15, 2026 ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Browsing Room Options](https://blog.usablenet.com/hotel-website-accessibility-browsing-room-options) Jul 14, 2026 ![feature image](https://blog.usablenet.com/hubfs/Registration%20-%20Midyear%20Report.png) [Inside the 2026 Midyear Numbers: The ADA continues to be the ONLY true enforcement around](https://blog.usablenet.com/inside-the-2026-midyear-numbers-where-digital-accessibility-litigation-is-going) Jul 8, 2026 ### Posts by Topic - [Web Accessibility (311)](https://blog.usablenet.com/topic/web-accessibility) - [User Experience (113)](https://blog.usablenet.com/topic/user-experience) - [ADA Lawsuits (45)](https://blog.usablenet.com/topic/ada-lawsuits) - [ADA Website Compliance (38)](https://blog.usablenet.com/topic/ada-website-compliance) - [European Accessibility Act (34)](https://blog.usablenet.com/topic/european-accessibility-act) - [Mobile Web (30)](https://blog.usablenet.com/topic/mobile-web) - [Mobile Apps (27)](https://blog.usablenet.com/topic/mobile-apps) - [Retail (27)](https://blog.usablenet.com/topic/retail) ![](https://blog.usablenet.com/hubfs/Consultation%20Icon.svg) Need to improve digital usability, accessibility or performance? 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Stay up-to-date on our insights, the latest tech news and digital trends. ![International Association of Accessibility Professionals logo](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/IAAP-logo.png?width=150&height=81&name=IAAP-logo.png) © 2026 UsableNet Inc. ![International Association of Accessibility Professionals logo](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/IAAP-logo.png?width=150&height=81&name=IAAP-logo.png) © 2026 UsableNet Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "UsableNet", "url" : "https://blog.usablenet.com/author/usablenet-1" }, "datePublished" : "2014-09-17T13:46:00.000Z", "headline" : "For Utilities, Low Effort, High Value Techniques are Key to the Mobile Experience [Blog]", "image" : [ "https://blog.usablenet.com/hubfs/blog-banner_mobify-generic_36.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.usablenet.com/for-utilities-low-effort-high-value-techniques-are-key-to-the-mobile-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.usablenet.com/hubfs/UsableNet%20Logo_Black.png" }, "name" : "UsableNet Inc." } } ```