--- title: Shift To User-Centered Design If You Want Your Brand To Succeed In Mobile [Blog] description: The speed of mobile adoption and ever-rising customer expectations, driven by technology creates high demand for user-centered designs. image: https://blog.usablenet.com/hubfs/MW%20image%201.jpg --- - [skip to menu](https://blog.usablenet.com/shift-to-user-centered-design-if-you-want-your-brand-to-success-in-mobile#nav) - [skip to content](https://blog.usablenet.com/shift-to-user-centered-design-if-you-want-your-brand-to-success-in-mobile#main-content) - [skip to footer](https://blog.usablenet.com/shift-to-user-centered-design-if-you-want-your-brand-to-success-in-mobile#footer) Test the accessibility of your website for free! Try UsableNet AQA. 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[Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) - Who We Serve ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/compliance-europe) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) # Shift To User-Centered Design If You Want Your Brand To Succeed In Mobile \[Blog\] **By** [UsableNet](https://blog.usablenet.com/author/usablenet-1) on Oct 26, 2014 **Topics:** [Mobile Web](https://blog.usablenet.com/topic/mobile-web), [UX Research & Design](https://blog.usablenet.com/topic/ux-research-design) 0 Comments - - - ![Shift To User-Centered Design If You Want Your Brand To Succeed In Mobile \[Blog\]](https://blog.usablenet.com/hubfs/MW%20image%201.jpg) The speed of mobile adoption and ever-rising customer expectations, driven by technology are changing the way brands compete today. Mobile has become consumer’s preferred medium for interactions with brands, from customer service to shopping to social sharing and beyond. Mobile’s proximity to consumers, along with its potential to deliver experiences tailored to their needs and preferences, mean that basic, utilitarian mobile experiences are no longer enough. Brands must make the shift to user-centered design and highly optimized experiences that enhance customer engagement and encourage frequent interactions. In a recent interview with [Skift](http://skift.com/2014/10/27/interview-best-western-ceo-on-responding-to-guests-ever-rising-expectations/), David Kong, CEO of Best Western International, identified connecting with multi-tasking guests effectively on mobile as part of a winning formula for the Best Western brand. The shift to digital and therefore the imperative to create compelling experiences on mobile is the subject of a recent article in Digital Marketing Magazine. In the article, our CMO Carin van Vuuren offers a framework for brands to consider when designing a mobile strategy, honing in on the importance of the overall user journey and adjusting design for context and performance accordingly. A good UX design strategy is not a linear, one-time process, but rather a constant evolution in which iterative improvements are made to ensure the experience is always optimized to balance achieving user goals with context and device interface. Read more about how brands can create user-centered experiences at Digital Marketing Magazine: [“The Importance of User-Centered Design.”](http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/the-importance-of-user-centred-design/1055) ![UsableNet](https://blog.usablenet.com/hubfs/UsableNet%20Logo%20150%20x%20150.png) ### [UsableNet](https://blog.usablenet.com/author/usablenet-1) Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare. - - - - ### Related posts ![11 UX Web Accessibility Best Practices](https://blog.usablenet.com/hubfs/UX-Accessibility-Best-Practices%20(1).webp) [11 UX Web Accessibility Best Practices](https://blog.usablenet.com/web-accessibility-best-practices) Apr 22, 2024 ![Accessible Web Design for All Types of Vision](https://blog.usablenet.com/hubfs/IMG_2093%20(2).jpg) [Accessible Web Design for All Types of Vision](https://blog.usablenet.com/accessible-web-design-for-all-types-of-vision-guest-blog) Dec 9, 2021 ![How to Apply WCAG to Mobile (Webinar Recap)](https://blog.usablenet.com/hubfs/Pillar%20Page%20AAAS/Accessibility%20as%20a%20Service%20-%20code%20testing.jpg) [How to Apply WCAG to Mobile (Webinar Recap)](https://blog.usablenet.com/how-to-apply-wcag-to-mobile) May 26, 2021 ![How a Blind Person Uses a Mobile Device](https://blog.usablenet.com/hubfs/social-suggested-images/npr.brightspotcdn.comdims4default909f0292147483647striptruecrop7952x4472+0+0resize1760x990!formatwebpquality90.webp) [How a Blind Person Uses a Mobile Device](https://blog.usablenet.com/the-difference-in-website-accessibility-for-the-blind-in-desktop-vs) Dec 3, 2020 ### Sign Up for the UsableNet Blog ### Recent Posts ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Check-in, Messaging, and In-Stay Barriers for Blind Guests](https://blog.usablenet.com/hotel-website-accessibility-check-in-and-in-stay-barriers-for-blind-guests) Jul 15, 2026 ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Browsing Room Options](https://blog.usablenet.com/hotel-website-accessibility-browsing-room-options) Jul 14, 2026 ![feature image](https://blog.usablenet.com/hubfs/Registration%20-%20Midyear%20Report.png) [Inside the 2026 Midyear Numbers: The ADA continues to be the ONLY true enforcement around](https://blog.usablenet.com/inside-the-2026-midyear-numbers-where-digital-accessibility-litigation-is-going) Jul 8, 2026 ### Posts by Topic - [Web Accessibility (311)](https://blog.usablenet.com/topic/web-accessibility) - [User Experience (113)](https://blog.usablenet.com/topic/user-experience) - [ADA Lawsuits (45)](https://blog.usablenet.com/topic/ada-lawsuits) - [ADA Website Compliance (38)](https://blog.usablenet.com/topic/ada-website-compliance) - [European Accessibility Act (34)](https://blog.usablenet.com/topic/european-accessibility-act) - [Mobile Web (30)](https://blog.usablenet.com/topic/mobile-web) - [Mobile Apps (27)](https://blog.usablenet.com/topic/mobile-apps) - [Retail (27)](https://blog.usablenet.com/topic/retail) ![](https://blog.usablenet.com/hubfs/Consultation%20Icon.svg) Need to improve digital usability, accessibility or performance? 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