--- title: How Digital Accessibility Increases Value for your Agency description: Read why agencies should offer digital accessibility in 2021 image: https://blog.usablenet.com/hubfs/Individual%20Service%20Page%20Template%20Assets/Two-Coworkers.jpg --- - [skip to menu](https://blog.usablenet.com/how-digital-accessibility-increases-value-for-your-agency#nav) - [skip to content](https://blog.usablenet.com/how-digital-accessibility-increases-value-for-your-agency#main-content) - [skip to footer](https://blog.usablenet.com/how-digital-accessibility-increases-value-for-your-agency#footer) Test the accessibility of your website for free! Try UsableNet AQA. [Test now!](https://usablenet.com/automated-accessibility-testing-tool) Close [![UsableNet home](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/logo.png?width=429&height=62&name=logo.png)](https://usablenet.com/) - [Solutions](https://usablenet.com) ## Solutions [UsableNet Assistive](https://usablenet.com/technology/assistive-technology-services) A managed service combining experts, technology and legal support to make your website accessible [UsableNet AQA](https://usablenet.com/technology/aqa) Accessibility management and testing software for designers, developers, and testers [Accessibility Audits & Support Services](https://usablenet.com/services) Expert guidance and training to empower your team to create accessible digital experiences Explore which of our digital accessibility solutions is right for you [Watch a Demo](https://info.usablenet.com/choose-a-demo?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1737658630173.1737669055746.199&__hssc=181257784.7.1737669055746&__hsfp=3011104808) - [Resources](https://usablenet.com/resources) ## Resources - [E-books & Guides](https://usablenet.com/resources?contentType=E-books%20and%20Guides) - [Case Studies](https://usablenet.com/resources?contentType=Case%20Studies) - [Reports](https://usablenet.com/resources?contentType=Reports) - [Webinars](https://usablenet.com/resources?contentType=Webinars) - [Tools](https://usablenet.com/resources?contentType=Tools) - [All Resources](https://usablenet.com/resources) ## Essential Resources ![](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/resources-1.png?width=100&height=100&name=resources-1.png) [ADA accessibility lawsuit tracker](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker) ![](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/resources-2.png?width=100&height=100&name=resources-2.png) [Checklist: how to achieve and maintain digital accessibility](https://info.usablenet.com/digital-website-accessibility-checklist) ![](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/resources-3.png?width=100&height=100&name=resources-3.png) [Which remediation approach is right for me?](https://info.usablenet.com/website-accessibility-remediation-quiz) ![](https://blog.usablenet.com/hs-fs/hubfs/ADA%20Primer.png?width=100&height=100&name=ADA%20Primer.png) [A Primer on ADA and Digital Accessibility](https://info.usablenet.com/a-primer-on-ada-and-digital-accessibility) The EAA is in Effect — Is Your Website Compliant? [Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance) - [Who We Serve](https://usablenet.com/strategic-relationships) ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/e-commerce-accessibility-solutions) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/eaa-en-301-549-compliance) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) Close Open Menu - Solutions ## Solutions [UsableNet Assistive](https://usablenet.com/technology/assistive-technology-services) A managed service combining experts, technology and legal support to make your website accessible [UsableNet AQA](https://usablenet.com/technology/aqa) Accessibility management and testing software for designers, developers, and testers [Accessibility Audits & Support Services](https://usablenet.com/services) Expert guidance and training to empower your team to create accessible digital experiences Which accessibility remediation approach is right for me? [Take our Quiz](https://info.usablenet.com/website-accessibility-remediation-quiz) - Resources ## Resources [E-books & Guides](https://usablenet.com/resources?contentType=E-books%20and%20Guides) [Case Studies](https://usablenet.com/resources?contentType=Case%20Studies) [Reports](https://usablenet.com/resources?contentType=Reports) [Webinars](https://usablenet.com/resources?contentType=Webinars) [Tools](https://usablenet.com/resources?contentType=Tools) [All Resources](https://usablenet.com/resources) ## Essential Resources [ADA accessibility lawsuit tracker](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) [Checklist: how to achieve and maintain digital accessibility](https://info.usablenet.com/digital-website-accessibility-checklist?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) [Which remediation approach is right for me?](https://info.usablenet.com/website-accessibility-remediation-quiz?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) [A Primer on ADA and Digital Accessibility](https://info.usablenet.com/a-primer-on-ada-and-digital-accessibility?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) The EAA is in Effect — Is Your Website Compliant? [Get Help with EN 301 549 Compliance](https://info.usablenet.com/eaa-en-301-549-compliance?__hstc=181257784.2243d86205d8f41e204908d6f6578263.1725908600455.1736198093211.1736205902814.174&__hssc=181257784.1.1736205902814&__hsfp=3011104808) - Who We Serve ## Industry [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) [Healthcare](https://info.usablenet.com/industries-healthcare) [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) ## Compliance [Canadian Accessibility Laws](https://info.usablenet.com/compliance-canada) [European Accessibility Laws](https://info.usablenet.com/compliance-europe) [Other International Accessibility](https://info.usablenet.com/compliance-international) [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) 2026 Midyear report on digital accessibility lawsuits in the US [Download Now](https://info.usablenet.com/2026-midyear-report) - [Pricing](https://usablenet.com/pricing) - [Blog](https://blog.usablenet.com/) - [About Us](https://usablenet.com/about-us) [Get a Demo](https://info.usablenet.com/contact) # How Digital Accessibility Increases Value for your Agency **By** [UsableNet](https://blog.usablenet.com/author/usablenet-1) on Dec 29, 2020 **Topics:** [Agencies](https://blog.usablenet.com/topic/agencies) 0 Comments - - - ![Two office workers reviewing a computer monitor together ](https://blog.usablenet.com/hubfs/Individual%20Service%20Page%20Template%20Assets/Two-Coworkers.jpg) The newest [data on digital accessibility lawsuits](https://blog.usablenet.com/a-record-breaking-year-for-ada-digital-accessibility-lawsuits) shows that if your agency isn’t offering accessibility in 2021– you may be missing out. Web accessibility offers an opportunity to grow your revenue while providing significant value for your clients.  Accessibility lawsuits rose again in 2020, [more than 20%](https://blog.usablenet.com/a-record-breaking-year-for-ada-digital-accessibility-lawsuits) compared to 2019.   If you are are a digital agency, especially one that works with retailers, it only makes sense for you to consider offering digital accessibility services.    In an average week in 2020, more than 100 companies receive ADA based digital lawsuits. Helping your clients avoid lawsuits helps to improve the experience of the end user.   [![→ Download the full report on digital accessibility lawsuits in 2020 here.  ](https://no-cache.hubspot.com/cta/default/3280432/d66e286e-2884-483d-9a68-a5668f9b6ec7.png)](https://cta-redirect.hubspot.com/cta/redirect/3280432/d66e286e-2884-483d-9a68-a5668f9b6ec7) ## How does digital accessibility help the end-user? It's very likely that your clients have customers with disabilities. People with disabilities make up around [26% of adults in America](https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html#:~:text=61%20million%20adults%20in%20the,is%20highest%20in%20the%20South). That's a quarter of the population.   People with disabilities may have conditions that may make it hard for them to use websites and apps. But this user persona should considered when developing and [testing digital content](https://info.usablenet.com/accessibility-testing).   ## Best Practices for Web Accessibility Your clients rely on you to not only produce quality websites and apps. They also need you to point them in the right direction with best practices.   You'll want to stay away from widgets and overlays when exploring digital accessibility. Data shows these quick fixes do not prevent lawsuits.     There were 250 lawsuits in the past 6 months. ADA defense attorneys have written about how these [overlay companies are modern day snake-oil salesman](https://accessdefense.com/?tag=website-overlays).   Widgets and [overlays also don't improve the experience](https://blog.usablenet.com/3-reasons-why-accessibility-overlays-fall-short) for users with disabilities.   Leaders in the disability community has written about why these AI-driven [accessibility quick fixes don't work](https://sheribyrnehaber.com/overlays-are-not-the-solution/). In fact, overlays make it harder for blind people and other users of assistive technology to use a website.   ## How do you get started with improving the app experience and web accessibility? 1. Start by taking note of the public facing digital channels and content. This includes websites, mobile apps, video, and PDFs. Focus on public facing channels and content. 2. A person with visual disabilities should test these channels. Employing a blind user to test content will help you figure out how accessible your content is. [Using testers from the disability community](https://blog.usablenet.com/the-increased-demand-for-user-testing-from-the-disability-community) will show you where to focus first. 3. Remediation is the next step. Create a plan for that [includes timeline and the costs](https://blog.usablenet.com/4-ways-to-reduce-ada-compliance-costs). A typical price for a remediation plan is between 15% - 25% of the original build cost. 4. Retest the remediation plan. This ensures that the website or app is accessible and verified. It can be helpful to bring in a blind user again at this step. 5. Monitoring and [documentation](https://blog.usablenet.com/when-and-how-to-write-an-accessibility-statement-and-policy-blog) will ensure that their website stays accessible. This way, your clients are always moving in the right direction. [![→ Read how to build a complete Accessibility Testing Program in our free guide. ](https://no-cache.hubspot.com/cta/default/3280432/6922792a-d0e2-49cc-8b05-64deb9a47db0.png)](https://cta-redirect.hubspot.com/cta/redirect/3280432/6922792a-d0e2-49cc-8b05-64deb9a47db0)   ## Digital Accessibility will help your client’s brand An accessible website design for clients also help to [build their brand](https://blog.usablenet.com/how-designing-your-website-for-accessibility-and-inclusion-builds-your-brand).   A comprehensive accessibility plan can help your clients increase their sales sales and make connections with valuable new customers.    Offering web accessibility also can bring a more human side of your company to light, one that you "walk-the-walk" and care about inclusion.    ## Digital Accessibility will help you win and keep more clients Digital agencies, like many other businesses, have faced challenges in 2020.   Accessibility may be the differentiator you need for 2021. Given the demand being generated by the [legal landscape](https://blog.usablenet.com/a-record-breaking-year-for-ada-digital-accessibility-lawsuits), your clients may already be thinking about accessibility.   Offering accessibility services can increase your revenue not just from more billable hours but by generating projects for design, development and QA that will benefit your clients' end users. These projects are not profitable for you. They help your clients reach a wider audience.    Nowadays, companies are always in the public eye. Your clients included. Their customers are likely to want to buy from [brands that engage in social and environmental issues](https://marketingtechnews.net/news/2020/feb/03/how-web-accessibility-will-improve-your-ecommerce-websites-performance/).   UsableNet offers partner programs that are designed to help your agency increase revenue while you help advise clients on today's best web accessibility practices. [Contact us to learn more.](mailto:tanner.gers@usablenet.com)   ## Get started now. With digital accessibility, it's always better to be proactive.   You can add value to your existing clients' website and attract new clients by making digital accessibility a key differentiator for your agency. [Contact us to learn more.](mailto:tanner.gers@usablenet.com)   To learn more about inclusive design and other web and app accessibility topics, [check out our Roadmap to Digital Inclusion](https://info.usablenet.com/web-and-app-accessibility?__hstc=233546881.25484412c3db136354d46abf59af2195.1605020687236.1605020687236.1605020687236.1&__hssc=233546881.1.1605020687237&__hsfp=1163454252).   [![Free Guide: Web and App Accessibility: Your Roadmap to Digital Inclusion Download Now](https://no-cache.hubspot.com/cta/default/3280432/7c76253c-5e33-4575-9def-1035d5a99f6a.png)](https://cta-redirect.hubspot.com/cta/redirect/3280432/7c76253c-5e33-4575-9def-1035d5a99f6a)   ![UsableNet](https://blog.usablenet.com/hubfs/UsableNet%20Logo%20150%20x%20150.png) ### [UsableNet](https://blog.usablenet.com/author/usablenet-1) Founded in 2000, UsableNet created some of the first tools and platforms to make websites accessible and usable for all people. Starting out, we worked with government agencies as well as universities and corporations. Today, accessibility has become important to almost all companies. We provide accessibility solutions to Fortune 1000 companies, small and medium enterprises, government, and education organizations across industries including retail, travel, hospitality, food services, automotive, financial services, and healthcare. - - - - ### Related posts ![A Beginner's Crash Course in Digital Accessibility Topics](https://blog.usablenet.com/hubfs/Idea%20exchange%20concept.%20Ideas%20agreement%20Investing%20in%20business%20innovation%20and%20financial%20commerce%20backing%20of%20creativity.%20Open%20lightbulb%20icon%20with%20gear%20mechanisms.%20Funding%20potential%20innovative%20growth.jpeg) [A Beginner's Crash Course in Digital Accessibility Topics](https://blog.usablenet.com/a-beginners-crash-course-in-digital-accessibility-topics) Sep 21, 2021 ![5 Reasons Why Web Accessibility should be a Top Priority for your Agency](https://blog.usablenet.com/hubfs/social-suggested-images/1u0b5867gsn1ez16a1p2vcj1-wpengine.netdna-ssl.comwp-contentuploads202005avel-chuklanov-DUmFLtMeAbQ-unsplash-scaled.jpg) [5 Reasons Why Web Accessibility should be a Top Priority for your Agency](https://blog.usablenet.com/5-reasons-why-web-accessibility-should-be-a-top-priority-for-your-agency) Jan 21, 2021 ![4 Common Objections When Selling Digital Accessibility as an Agency](https://blog.usablenet.com/hubfs/hand-shake-header.jpg) [4 Common Objections When Selling Digital Accessibility as an Agency](https://blog.usablenet.com/common-objections-when-selling-digital-accessibility-as-an-agency) Jan 13, 2021 ### Sign Up for the UsableNet Blog ### Recent Posts ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Check-in, Messaging, and In-Stay Barriers for Blind Guests](https://blog.usablenet.com/hotel-website-accessibility-check-in-and-in-stay-barriers-for-blind-guests) Jul 15, 2026 ![feature image](https://blog.usablenet.com/hubfs/Beachside-min.jpg) [Hotel Website Accessibility: Browsing Room Options](https://blog.usablenet.com/hotel-website-accessibility-browsing-room-options) Jul 14, 2026 ![feature image](https://blog.usablenet.com/hubfs/Registration%20-%20Midyear%20Report.png) [Inside the 2026 Midyear Numbers: The ADA continues to be the ONLY true enforcement around](https://blog.usablenet.com/inside-the-2026-midyear-numbers-where-digital-accessibility-litigation-is-going) Jul 8, 2026 ### Posts by Topic - [Web Accessibility (311)](https://blog.usablenet.com/topic/web-accessibility) - [User Experience (113)](https://blog.usablenet.com/topic/user-experience) - [ADA Lawsuits (45)](https://blog.usablenet.com/topic/ada-lawsuits) - [ADA Website Compliance (38)](https://blog.usablenet.com/topic/ada-website-compliance) - [European Accessibility Act (34)](https://blog.usablenet.com/topic/european-accessibility-act) - [Mobile Web (30)](https://blog.usablenet.com/topic/mobile-web) - [Mobile Apps (27)](https://blog.usablenet.com/topic/mobile-apps) - [Retail (27)](https://blog.usablenet.com/topic/retail) ![](https://blog.usablenet.com/hubfs/Consultation%20Icon.svg) Need to improve digital usability, accessibility or performance? We can help. [Partner with us. Get in touch..](https://usablenet.com/getintouch?hsCtaTracking=34f54ed4-8696-43c9-b740-a3982b4b5d91%7Cf4246c48-bf25-487f-9058-34abb838058e) ## Page Footer ### Have a question? **Contact Us** [Book a Consultation](https://calendly.com/usablenet-accessibility/introduction?month=2025-02) [Watch a Demo](https://info.usablenet.com/choose-a-demo) ### Solutions - [UsableNet Assistive](https://usablenet.com/technology/assistive-technology-services) - [UsableNet AQA](https://usablenet.com/technology/aqa) - [Accessibility Audit & Support Services](https://usablenet.com/services) - [Pricing and Plans](https://usablenet.com/pricing) ### Resource Library - [Blog](https://blog.usablenet.com/) - [E-Books](https://usablenet.com/resources?contentType=E-books%20and%20Guides) - [Case Studies](https://usablenet.com/resources?contentType=Case%20Studies) - [Reports](https://usablenet.com/resources?contentType=Reports) - [Test your website for accessibility](https://usablenet.com/automated-accessibility-testing-tool) - [ADA Monthly Lawsuit Tracker](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker) - [Webinars](https://usablenet.com/resources?contentType=Webinars) - [All Resources](https://usablenet.com/resources?all=true) ### Who We Serve - [Public Sector and Education](https://info.usablenet.com/industries-public-sector-and-education) - [Banking and Financial Services](https://info.usablenet.com/industries-financial-services) - [E-commerce and Consumer Goods](https://info.usablenet.com/industries-e-commerce-consumer-goods) - [Food Service and Hospitality](https://info.usablenet.com/-industries-food-service-hospitality) - [Healthcare](https://info.usablenet.com/industries-healthcare) - [Technology and Business Services](https://info.usablenet.com/-industries-technology-and-business-services) ### Compliance - [European Accessibility Laws](https://info.usablenet.com/compliance-europe) - [United States Accessibility Laws](https://info.usablenet.com/compliance-united-states) ### Company - [About Us](https://usablenet.com/about-us) - [LLM Resources](https://usablenet.com/for-ai-assistants) [Accessibility Support](https://blog.usablenet.com/support)| [Privacy Policy](https://blog.usablenet.com/privacy)| [Accessibility Statement](https://blog.usablenet.com/accessibility-statement)| [Diversity and Inclusion Statement](https://blog.usablenet.com/diversity-and-inclusion)| Accessibility Status | [Technology Patents](https://blog.usablenet.com/technology/patent) ## **Sign Up** for the **UsableNet Blog** Join our mailing list to receive email notifications when we publish a new blog, infographic, whitepaper or newsletter. Stay up-to-date on our insights, the latest tech news and digital trends. ![International Association of Accessibility Professionals logo](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/IAAP-logo.png?width=150&height=81&name=IAAP-logo.png) © 2026 UsableNet Inc. ![International Association of Accessibility Professionals logo](https://blog.usablenet.com/hs-fs/hubfs/SaaS%20Theme/2023%20Header%20and%20Footer/IAAP-logo.png?width=150&height=81&name=IAAP-logo.png) © 2026 UsableNet Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "UsableNet", "url" : "https://blog.usablenet.com/author/usablenet-1" }, "dateModified" : "2023-08-10T00:57:37.719Z", "datePublished" : "2020-12-29T18:04:05.000Z", "headline" : "How Digital Accessibility Increases Value for your Agency", "image" : [ "https://blog.usablenet.com/hubfs/Individual%20Service%20Page%20Template%20Assets/Two-Coworkers.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.usablenet.com/how-digital-accessibility-increases-value-for-your-agency", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.usablenet.com/hubfs/UsableNet%20Logo_Black.png" }, "name" : "UsableNet Inc." } } ```